Sports technology and gaming company StatusPro has announced a list of new high-profile investors, including basketball icon LeBron James and tennis star Naomi Osaka.
The pair are joined by James’ business partner Maverick Carter and investment advisor Paul Wachter, as well as Canadian rapper Drake, and Beats Electronics co-founder Jimmy Iovine. A host of other professional athletes are also on board.
The group joins KB Partners, TitletownTech, Greycroft, Verizon Ventures, Haslam Sports Group, 49ers Enterprises, and SC Holdings in investing in StatusPro.
Founded in 2020 by former football players Andrew Hawkins and Troy Jones, StatusPro combines player data and extended reality (XR), which includes augmented reality (AR) and virtual reality (VR), to create a suite of training and fan engagement products for enterprise and consumers.
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Hawkins, who had a six-season stint in the National Football League (NFL), has worked for James and Carter’s media firm SpringHill Company
Miami-based StatusPro plans to leverage its latest funding and support to expand on its proprietary XR technology and continue to venture into other sports beyond football. Its lists of clients include the NFL’s Baltimore Ravens and the NFL Players Association, as well several National Collegiate Athletic Association (NCAA) teams.
The addition of high-profile investors such as James and Osaka follows StatusPro’s US$5.2 million seed round in August. The XR industry is projected to reach over US$57 billion by 2027.
Jones, chief executive of StatusPro, said: “Besides the immense credibility our new investors bring to the business, they have proven the value of creating companies and brands that prioritise empowerment, diversity of thought, experience, and culture. These are some of the guiding principles of our business.”
Hawkins added: “It’s incredibly humbling that pioneers of their level believe in us as founders and in our vision for this industry. We always say StatusPro is only as strong as our team, and our team just got a whole lot stronger.”