Always driven by his quest for excellence, LeBron James continues to pursue the ghost of Michael Jordan this season on the NBA floors. In terms of marketing, he has also just signed an exploit simply achieved by His Airness in the past!
From an early age, he only dreamed of one thing: to make his name one of the greatest players in history, and to be seen as the best all-time in his sport. Obviously, he has always kept his childhood idol, Michael Jordan, in his sights. For now, LeBron James has approached him as few have managed to do in the past, but still remains in his wake for most observers.
A quick glance at the palmares of the two men, in fact, puts the legend of the Bulls ahead of his designated successor. With 6 champion rings, 5 MVP titles, 6 Finals MVP trophies and a Defender of the Year award, MJ is ahead of his legacy in all of these areas. Soon to be 37, however, the King has not said his last word, although age is gradually catching on.
After Jordan, LeBron lands in NCAA
If there is also another area where LBJ is following in the footsteps of its illustrious elder, it has to be the image and development of his personal brand. While waiting to launch perhaps one day his own subsidiary at Nike, like Mike, and to convince young stars to join his Team, LeBron has also installed his logo … on the equipment of an NCAA team !
Nike. Jordan. James.
For the first time in history, LeBron James’s signature logo will adorn college outfits. 🔥🔥
Florida A&M players will therefore be treading the NCAA courts in jerseys adorned with LeBron’s “King” logo starting this season. And although the program is not the best known, let alone the most decorated on the university circuit with 3 small appearances in March Madness in its history, the leader of the Lakers is delighted with the news on Twitter.
After Jordan Brand, Nike decided to give LeBron James brand some exposure on the NCAA table. An honor that the King logically welcomed with immense pride!
